Latino Pop-up Business on the Rise
- Kimberly Silverio Bautist
- May 6, 2019
- 2 min read
Updated: May 8, 2019
BOYLE HEIGHTS, CA - Latino popup’s have struggled to connect with their brands with consumers. Luis Octavio and Gladys Vasquez co-founders of Molcajete Dominguero, has given more than 60 vendors the opportunity to expand their businesses and for the community to unite.
Items like Selena iPhone cases, Spanish books, spicy gummies, Frida Kahlo bags, and T-shirts are sold at this shop.
The store came to life when Luis and Gladys were vending at a Día de Los Muertos event. He saw a lot vendors with out of the box products. Octavio asked Vasquez if there were any other venues for Latinos to showcase their products. She said there’s art walks and farmers markets, but the biggest platform to vend was Día de Los Muertos. He asked Vasquez why isn't there a place specifically for them. He then shared the idea to create a Latino popup shop.
Octavio and Vasquez emailed over 100 vendors and only 35 responded back. They were nervous for their first Molcajete Dominguero event. They didn’t know if people were going to show up. 500 people attended the first event and turnout to be a success.
Before initiating the popup shop, Luis has done marketing campaigns for big brands. As for Vasquez owner of G-Soto design, she sells t-shirts, mugs and cups with Spanish phrases and Mexican characters.
Luis believes that not only does this benefits the vendors, but also the community. Some of them aren’t able to access online and purchase the products. Not only does this benefits the community, but also unite them and connect with their culture.
By Kimberly Silverio-Bautista
Contributions by NBC 4, MITU, and En Español LA Times
Photo Credits: Javier Rosas/MITU
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